The email has great importance in modern businesses and is undoubtedly the communication king. Every company uses it to communicate with their customers, send product promotions, newsletters, automated notifications, or provide customer support.
However, these communications are often one-directional. In today’s world, replying to someone’s email is a favor, and very often, dissatisfied customers don’t give voice to the complaints. As per one study, “for every 26 unhappy customers, only one will bother to make a complaint. The rest will either stay disappointed or will silently leave and never come back.
However, a far more dangerous scenario is when unhappy customers start spreading negative word-of-mouth instead of complaining directly to a company.
White House Office of Consumer Affairs found that a dissatisfied customer will tell between 9-15 people about their experience. Around 13% tell more than 20 people. In some cases, the damage it can cause is irreversible.
So How can a business possibly know what they did wrong if the customer won’t tell them? Well, the answer is obvious:
Start Collecting Customer Feedback, remove all the factors that prevent your customers from sharing their complaints, getting their voice heard, and last but not least, make this process dead simple.
Collecting customer feedback over email is not a new concept. There are plenty of tools available that send automated emails asking a customer to participate in the survey. However, such emails fail to get any attention or land in their spam folder in most cases.
The answer is to add interactivity in regular emails that do not take much time and encourage them to share their feedback using an easy-to-use one-question widget.
Various apps allow you to create a one-question widget and embed it in your Emails as Signatures so that it stands out and increases the chances for customer engagement.
FeedbackRig also provides a highly customizable, easy-to-use, one-question survey that you can embed directly below your signatures in your regular emails.
- It’s the best way to measure how well your customer support is doing. Because Customer feedback is only visible to relevant stack holders, top management can keep an eye out if there are unhappy customers, even before the issue is escalated.
- Find out if your customers are happy with newsletters or product promotions.
The process is super easy and intuitive. Customers can tap or click on the feedback icons, and the feedback is instantly collected (and they are redirected to a “thank you” page). If you want to collect any additional information, you have full control, choose any feedback control, or modify the theme.
Our AI-powered analytics automatically extract meaningful information and calculate sentiment score (identifying if it’s an unhappy customer) and present it to you in the dashboard.
You can also subscribe to the alerts to get real-time notifications when negative feedback arrives.
Signup up now and start collecting feedback.