How to Measure and Improve Customer Satisfaction using Email Signatures?

Email has great importance in modern businesses and is undoubtedly the communication king. Every business uses it to communicate with their customers, send product promotion, newsletter, automated notifications or provide customer support.

However, these communications are often one-directional, In today’s world replying to someone’s email is a favour and very often,  dissatisfied customers don’t give voice to the complaints.  As per one study “for every 26 unhappy customers, only 1 will bother to make a complaint. The rest will either stay disappointed or will silently leave and never come back.

A far more dangerous scenario is, however, when unhappy customers start spreading negative word-of-mouth instead of complaining directly to a company. White House Office of Consumer Affairs found that a dissatisfied customer will tell between 9-15 people about their experience. Around 13% tell more than 20 people, in some cases the damage it can cause is irreversible.

So How can a business possibly know what they did wrong if the customer won’t tell them? well, the answer is obvious:

Start Collecting Customer Feedback, remove all the factors that prevent your customers from sharing their complaints and getting their voice heard and make the process dead simple.

Collecting customer feedback over email is not a new concept, there are plenty of tools available that send automated emails asking customer to participate in the survey. However, in most cases, such emails too fail to get any attention, or simply land in their spam folder.

The Answer is to add interactivity in routine emails,  that do not take much time and also encourage the customer to share their feedback using easy-to-use one-question widget.

There are various apps that allow you to create one-question widget and embed it in your Emails as Signatures, so that it stands out and increases the chances for customer engagement.

FeedbackRig also provide highly customizable, easy- to-use,  one-question survey that you can embed directly below your signatures in your routine emails.

  • This provides the best way to measure how well your customer support is doing. Because, Customer feedback is only visible to relevant stack holders. Top management can keep an eye out, if there are unhappy customers, even before the issue is escalated.
  • Find out if your customers are happy with newsletter or product promotions.

The process is super easy and intuitive, customer can simply tap or click on the feedback icons, the feedback is instantly collected (and they are redirected to a thank you page) you have full control if you want to collect any additional information, choose any feedback control or modify the theme.

Our AI-powered analytics automatically extract meaningful information and calculate sentiment score (identifying if it’s unhappy customer) and presents to you in the dashboard.

You can also subscribe to the alerts so that you can be immediately notified, if there are any negative feedback.

Signup up now and start collecting feedback.

Convert your Slack Channel into Real-time Customer Feedback Stream


Slack is a very powerful tool to coordinate and collaborate with your team in real-time. It keeps everyone up to date with the important news and events within the company. It has become the industry standard for in-office communication and teamwork.  If you are one of the 70K teams that are using slack  for their daily business operations, then we have a good news for you – You can turn your slack channel into real-time customer feedback stream.

FeedbackRig provides seamless integration with slack, so you can never miss out an important feedback while working on the front-lines of customer support and user research. Feedbackrig allows you to select various kind of feedback (negative, positive and neutral) that you want to stream to the slack channel of your choosing. As soon as the feedback is received from your customers (it will be available in your slack channel).

With our Visual Feedback Tool, you can let your customers report bugs or improvements, within your website or app and say goodbye to screenshot apps. The feedback can be 100% anonymous or you can collect user information (Such as Full Name, Email etc).

FeedbackRig allows you to aggregate various feedback campaign into single channel. so anyone from your team or management can keep an eye on customer happiness and see how well you are doing.

How to Integrate your Slack Channel? 

Step-1 : Obtain Incoming Webhook URL from Slack

  1. Goto your your slack Workspace, Navigate to “Administration” – > Manage Apps. 
  2. Click Custom Integrations – > Incoming Webhook
  3. Click Add Configuration.
  4. Select your Channel where you want to receive all incoming feedback.
  5. Click ‘Add Incoming WebHooks integration’.

7. Copy Webhook URL

Step -2 :  Configure Slack webhook in FeedbackRig. 

  1. Goto your feedbackrig app and Navigate to “Integrations – Slack”.

2. Paste Slack Webhook endpoint.

3. Input channel name.

4. Click on Test Configuration to make sure the settings are working as expected (You will receive test alert on your slack channel). 

5.Click “Save Settings” and you are all set.

Congratulations! you have connected your feedbackrig account to your slack instance. Now, you can receive all incoming feedback in real-time.

Convert Feedback Into Trello Cards using FeedbackRig

Why Should I Convert Feedback Into Trello Cards?

FeedbackRig allows you to integrate with your trello account. Once integrated, customer feedback can be directly posted as trello cards (you will have total control when to control trello card using variety of filters).

It will be helpful in following use cases:

  1. Automated Bug Reporting and Management: By integrating trello, you can use feedback widget as a bug reporting tool directly from your website or app. It will automatically capture useful information such as OS,Browser and Screen Size along with the app’s screenshot in your trello card.
  2. Take Strategic Actions on Customer’s Feedback: By logging customer feedback into your trello board will allow you to act on customer feedback and take strategic actions.

How to Connect your Trello Account?

  • You need to have an active feedback campaign. Please check our Getting Started guide.
  • Trello Account.

Step-1: Navigate to Integrations- > Trello

Step 2: Click ‘Login with Trello’ to connect with your trello account.

You will be redirected to trello for authentication and authorization (in a popup window). After authorization, you may select your “Board” and “List” where feedback cards will be created.

You can choose when to create trello card.

  1. Comment is provided – if selected, it will only create trello card if user has provided additional comments)
  2. Positive feedback is received – if selected, it will create trello card for positive feedback.
  3. Neutral feedback is received – if selected, it will create trello card for neautral feedback.
  4. Negative feedback is received – if selected, it will create trello card for negative feedback.

‘Save Settings’ and you are all set.

See it in action.



Getting Started with FeedbackRig

The Basics:

FeedbackRig allows businesses of all sizes to collect actionable feedback from their Customers. It allows you to create one-question survey that can be embedded in your app,website,blog or email.

 Tip: You can create unlimited feedback campaigns, using our free account. All you need is a valid working email, activate your account and start using feedback.

Get Started in Two Simple Steps:

Step -1 : Create a Campaign

Navigate to Feedback – > Create new Campaign. Choose feedback type and click next.

Feedback Types:

You can collect feedback using variety of ways.

  1. In-App Survey: Choose this type, if you want to collect feedback like a survey for the users accessing your website to get contextual or overall feedback. You have total control when to trigger the feedback.
  2. Email:  Collect feedback over email, make your routine emails interactive and allow your customers to give feedback instantly.
  3. Sticky Feedback: Classic feedback button that will always be visible on your website, and will trigger feedback widget.
  4. Visual Feedback: Allow your users to simply select any part of your website and give visual feedback. Useful for bug tracking as it automatically captures technical information along with screenshot.
  5. Web Survey:  Choose this if you want to create one-question survey, and distribute it over the web(using any channel of your choosing). You can add your own branding and customize the theme, thank you page etc.

Feedback Methods and Controls:

  1. Add the question you want to ask from your customers.
  2. Name your campaign (this will be useful to track multiple feedback campaigns on your website,app or email).
  3. When the user click any icon, an open ended text box will be displayed (which can be optional or required) if user wants to provide any detail.

4. You can also control if you want to customize ‘Thank you’ message at the end of the survey. Click Next.

Customize Widget

Select Feedback Control:

  1. Smileys (five icons for negative, neutral  and positive feedback)
  2. Smileys Compact (three icons for negative, neutral and positive feedback)
  3. Smiley and Frown (Negative and positive icon only)
  4. Classic 5 Star ( Five Star rating control)
  5. Net Promoter Score (0-10 rating buttons)

Set Widget Style:

  1. Default: A popup like widget, which will be embedded in your website in bottom right corner.
  2. Inline (Embedded): Use this type if you want to embed the widget anywhere on your website.
  3. Header: Widget will be displayed in header.
  4. Footer: Widget will be displayed in footer section.

Set Widget Theme:

You may choose any theme that matches with your branding. Click Next.


You can collect user information additionally like Fullname, Email and Contact (It will be useful if you want to collect feedback from your visitors). Check required checkbox if you want to make these fields mandatory.  By default they are optional.

Only Show on URL Containing:   You can specify list of pages where you want to show the widget (if the script was added on master page, header, or any shared component).

You can also set start and end date/time for your campaign.

Tip: If you are using “InApp Survey” you can specifiy if you want to display the question again after some days. InApp survey mode has over-surveying protection enabled by default, so your customers won’t be bothered if they have already provided or skipped the feedback widget. You can override this setting by setting “Allow multiple feedback’ check box. 

Click Save and you are ready to go. 

Step – 2: Integrate the Widget

You can now copy the widget script and integrate in your app,website, blog, forums etc.

Tip: You can email the script to your team directly from the app by clicking “Share script via Email”. 

Congratulations! you have created your first campaign. You can view the responses in dashboard, campaign section or get the feedback alerts over email, slack etc.